Why Advertise on Chili Kuti

 

Why Advertise or List on Chili Kuti

 

 

 

 

 

 

Overview

 First and foremost, Chili Kuti does not, and will not, charge our members/App users for the use of our Mobile App and/or Web service.

We provide them with an incredibly valuable and vital tool to make the most of their travels through the region.

Not only will they be able to find accommodation, food, restaurants and all manner of services within our listings but also will have up to date safety, security and health information as well.

Chili Kuti will at any point be able to show them the nearest fuel station, hospital, ambulances, police station, government departments, embassies and anything else to make their trip more pleasant and safe.

Our aim is have regional travellers regard Chili Kuti as the “Swiss Army Knife” of mobile apps.

  

 

Chili Kuti Africa has two very specific target markets.

  

Travellers & Tourists

 Independent travellers to Malawi. Not those on package tours. Generally these will be people who have either driven to Malawi and/or those who will self-drive around Malawi.

People who will be planning excursions around the country and thus will be seeking accommodation, food, restaurants, activities, car rentals and other travel related services.

In some cases these people will want to pre-book but in many cases will act in a more spontaneous manner.

 

A simple advert in Chili Kuti will put your establishment on the mobile phones of all these potential customers.

 

Local Residents

 There is a significant segment of the local market that does have disposable income. On occasion they will also get involved in local travel, particularly when they

  have friends and family visiting from abroad.

In addition, this same group are regularly asking one another “Do you know where I can get …..?”

 In order to attract this market we are offering users a free classified ads system as well as the shopping and services that advertisers place in front of them

With our Forum and Blogs we are hoping to achieve a “semi-Facebook” status within Malawi.

Chili Kuti will also become the “Swiss Army Knife” of Apps within Malawi

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Versus Print

We provide you with far more than the equivalent of a full page advert. (Adverts that comprise a mini web page, mobile app, flexibility, maps, directions, instant communications and much, much more)

For less than:

A quarter page, static advert in a magazine with a total print run of about 9000.

A quarter page in a newspaper FOR ONLY ONE DAY.

The flexibility to alter your adverts, yourself, as often as you wish at no charge.

 

 

Versus Accommodation Booking Sites

For a small monthly advertising fee you can completely eliminate the commissions (15% to 22%) charged.

If you choose to use our bookings and payments facility (not compulsory) we charge a mere 5% commission which INCLUDES the credit card charges.

Instead of being just one advert amongst thousands on the international sites, you can be one of only dozens on a tightly targeted and relevant market.

You have the flexibility to alter your adverts as often as you like, whenever you like. This enables you to react speedily to any changes. For example, a late cancellation, a weekend special, a valentine day offer etc.

You can link your adverts to “proximity specials”. In other words, any traveller within, say, 20 kilometres will see your adverts highlighted.

 

Versus Radio/TV

Cost

Target Market

 

Versus Other On-Line Services

Cost

Our very specific target market

Our extensive range of free services offered to our users

A minimal amount of advertising

A total absence of spam

No annoying push adverts to users

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The planned official launch of Chili Kuti Africa to the general public is 30th October 2018

On that date we will launch adverts, digital and otherwise, encouraging more users to get Free Apps and access our web site.

We already have a user base but will not be aggressively growing it prior to the launch date.

As we like our sites to reflect as much useful content as possible we are encouraging both free and premium listers to have their listings up and running as soon as possible.

To that end, we are not only offering the above substantial reduced rates but also:

  • Offering TWO months for the price of one during the Pre-Launch period
  • Allowing pre-launch advertisers the right to advertise at the pre-launch price for twelve months after launch date

 

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